Lunazul is a brand of 100% agave tequila from Mexico, celebrated for its quality, authenticity, and accessibility. The brand's name, which translates to "blue moon," is a reference to the rare lunar event and a nod to the blue agave plant from which the tequila is made. The brand is owned by the Beckmann family, a name deeply associated with the tequila industry and the heritage of the Cuervo family.

The brand's philosophy is rooted in traditional production methods. Lunazul is crafted at the Tierra de Agaves distillery in Tequila, Mexico, where the agave is hand-harvested and roasted in traditional stone ovens. The brand's portfolio includes several expressions, such as Blanco, Reposado, and Añejo, all of which are a pure expression of the blue agave. The Reposado and Añejo are aged in American oak barrels, a process that imparts a smooth, rich character to the spirit.

Lunazul has earned a reputation for being a high-quality tequila that offers exceptional value. It is known for its smooth taste, versatility, and clean finish, making it a popular choice for both sipping and mixing in cocktails.