Maker's Mark is a renowned American bourbon whiskey brand from Loretto, Kentucky. It was founded in 1953 by Bill Samuels Sr., who set out to create a unique, smoother-tasting bourbon that would be distinct from others on the market. The brand's identity is defined by a deep commitment to tradition, quality, and a few key innovations that have become its hallmarks.

The most significant aspect of Maker's Mark's production is its use of soft red winter wheat instead of rye in its mash bill. This substitution gives the whiskey a smoother, less spicy flavor profile, with a soft mouthfeel and notes of caramel and vanilla. Another defining feature of the brand is its iconic bottle, which is hand-dipped in red wax at the distillery, a practice that has become a recognizable symbol of authenticity and craftsmanship.

Maker's Mark is positioned as a premium but approachable bourbon. It has gained a loyal following for its consistent quality, gentle flavor, and the hand-crafted touch that is evident in every bottle.