Manischewitz is a well-known American brand with a long history rooted in Jewish traditions. The company was founded in 1888 by Rabbi Dov Ber Manischewitz, and it originally specialized in producing machine-made matzo, a staple of Passover. Over the years, the brand expanded its portfolio to include a wide range of kosher food products.

However, the brand is most famous and widely recognized for its sweet kosher wine. This wine is typically made from Concord grapes, which give it a distinctively sweet, fruity, and grape-jelly-like flavor profile. Manischewitz wine is particularly popular during Jewish holidays, such as Passover and Rosh Hashanah, and is a staple in many Jewish households.

The brand's identity is built on its heritage, its commitment to kosher standards, and its role in providing traditional and ceremonial foods. Manischewitz is celebrated for its accessibility and for holding a nostalgic and cultural significance for many people, both within and outside the Jewish community.