Masi is a historic Italian wine brand from the Veneto region, with a legacy that spans over two centuries and seven generations of the Boscaini family. The brand's identity is deeply rooted in its commitment to the native grapes and classic winemaking techniques of the Valpolicella Classica area.

The brand's philosophy is centered on the appassimento method, a traditional process in which grapes are laid out on bamboo racks to dry and concentrate their sugars before being fermented. Masi has perfected this technique, applying it to create its celebrated wines. The brand is considered a global benchmark for Amarone, a powerful and complex dry red wine, and a key producer of Valpolicella.

Masi is a blend of tradition and a modern, research-driven approach. The brand is known for its extensive portfolio, ranging from accessible Valpolicella Classico to prestigious single-vineyard expressions and its signature Campofiorin, which uses a modern reinterpretation of the appassimento method. Masi is an icon of quality and authenticity in the world of Venetian wine.