Michter's is a distinguished American whiskey brand with a history that traces its roots to America's first whiskey company, established in 1753. The brand's identity is a tribute to this long and storied past, but its modern-day philosophy is built on a passionate and uncompromising commitment to quality. The current iteration of the brand was resurrected in the 1990s with the goal of producing the best American whiskey possible, regardless of cost.

The brand's philosophy emphasizes meticulous attention to detail at every stage of production. Michter's uses unique processes, such as toasting and charring its barrels and controlling the bottling proof of its spirits. It produces a limited portfolio of whiskeys, including its highly-regarded Kentucky Straight Bourbon, Single Barrel Rye, and its signature Sour Mash Whiskey.

Michter's has earned a global reputation as a luxury brand that consistently delivers exceptional quality. It is a benchmark for fine American whiskey and appeals to connoisseurs and collectors who appreciate a spirit made with an unwavering dedication to craftsmanship.