Mr Black is a premium Australian spirits brand renowned for its cold brew coffee liqueur. The brand's identity is defined by a passionate and uncompromising commitment to coffee, positioning itself not as a coffee-flavored spirit, but as a coffee-first liqueur. Its philosophy is to create a complex and authentic coffee flavor in a bottle.

The brand's production process is a key part of its identity. It is made from a blend of specialty Arabica coffees from some of the world's best growing regions. The coffee is roasted and then slowly cold-brewed for an extended period to extract a rich, pure essence. This cold brew is then blended with Australian wheat vodka and a touch of cane sugar, resulting in a spirit that is rich, bold, and not overly sweet.

Mr Black is celebrated by coffee and spirits enthusiasts for its intense coffee character and its versatility in a variety of cocktails, particularly the Espresso Martini. It has earned a reputation as a high-quality, artisanal brand that stands out in the liqueur category.