Mumm is a celebrated French champagne house with a legacy that dates back to 1827. Founded by the German Mumm family in Reims, in the heart of the Champagne region, the brand's identity is a blend of tradition and a bold, pioneering spirit. Mumm is instantly recognizable for its signature red sash, the Cordon Rouge, which was first added to its bottles in 1876 as a tribute to the French Legion of Honour.

The brand's philosophy is rooted in a commitment to quality and a classic, elegant style. Mumm sources its grapes from a wide variety of vineyards, with a focus on Pinot Noir, which gives the champagne its signature power and structure. The wines are known for their consistent taste profile, which balances freshness and a rich, complex character with notes of citrus, brioche, and a vibrant effervescence.

Mumm has a strong association with celebration and victory. It has a long history of being the official champagne of major events, from Formula 1 racing to global sports sponsorships. The brand is a symbol of both French craftsmanship and a grand, celebratory spirit.