Old New England is an American spirits brand known for its line of classic liqueurs and flavored spirits. The brand's identity is a tribute to the rich history and traditions of the New England region, which has a long legacy of rum and spirit production dating back to colonial times. Its philosophy is to create comforting and nostalgic products that evoke a sense of heritage and timeless craftsmanship.

The brand's philosophy is rooted in a focus on creating ready-to-drink products that are both convenient and high-quality. Old New England is most famous for its Egg Nog, a seasonal product that is a staple of holiday celebrations in the United States. The egg nog is known for its creamy texture and rich flavor profile, which is a blend of aged rum, brandy, and spices. The brand also produces other seasonal products, such as its peppermint schnapps. Old New England has a reputation for delivering a classic and reliable taste, making it a favorite for consumers during the holiday season.