Oyster Bay is a renowned New Zealand wine brand that has become a global ambassador for the country's winemaking. The brand's identity is a tribute to the unique character of its cool-climate terroir, particularly in the famous Marlborough region, which is its primary source for grapes. Oyster Bay was one of the first brands to capitalize on the vibrant, fruit-forward style of New Zealand Sauvignon Blanc, which helped launch the country onto the international wine stage.

The brand's philosophy is to produce wines that are both elegant and assertive, with glorious fruit flavors that capture the special character of New Zealand. This is achieved through a meticulous, low-intervention winemaking process that emphasizes the purity of the fruit. The grapes are harvested at optimal ripeness and undergo a slow, cool fermentation in stainless steel tanks, a technique designed to preserve the wine's hallmark crisp acidity and vibrant aromas. While its Sauvignon Blanc is its most famous product, Oyster Bay also produces other popular varietals like Pinot Noir and Chardonnay, all of which consistently showcase the brand's commitment to quality and regional expression.