Palo Viejo is a classic Puerto Rican rum brand with a strong local legacy. The brand's identity is rooted in its reputation as a consistent, high-quality, and versatile spirit that has been a staple in Puerto Rican bars and homes for generations. While its history is not widely publicized, it is a well-known brand produced by Destilería Serrallés, the company behind the island's famous Don Q rum.

The brand's philosophy is a commitment to providing a smooth and mixable rum at an exceptional value. Palo Viejo is distilled from fermented molasses and is aged for a minimum of one year. The resulting spirit is known for its clean, straightforward character with subtle notes of molasses and a hint of fruit. Its balanced and approachable flavor profile makes it a go-to choice for a wide range of cocktails, from the classic Mojito to the Daiquiri. Palo Viejo is a symbol of reliable quality and is a testament to Puerto Rico's rich rum-making tradition.