Pascal Jolivet is a distinguished French wine brand from the Loire Valley celebrated for its innovative and natural approach to winemaking. The brand’s identity is centered on the vision of its founder, Pascal Jolivet, who, since 1987, has been a pioneer in creating wines that are a pure expression of their terroir, particularly in the famous appellations of Sancerre and Pouilly-Fumé.

The brand’s philosophy is rooted in a commitment to minimal intervention and organic viticulture. Pascal Jolivet is known for its reliance on indigenous yeasts and for its low-sulfur vinification process, which allows the natural character of the fruit and the mineral-rich soils to shine through. The wines are particularly known for their purity, freshness, and elegant minerality. The signature Sauvignon Blancs are highly praised for their vibrancy, balance, and a subtle "gunflint" aroma that is a hallmark of the region's flint soils. Pascal Jolivet has earned a reputation for producing wines that are both classically refined and modernly expressive, and they are a staple in many of the world's finest restaurants.