Picollo is an Italian wine brand with a legacy rooted in the traditions of Piedmont. The brand’s identity is intrinsically linked to the family-owned winery, which was founded by Lorenzo Picollo in 1945. For generations, the family has been dedicated to cultivating the Cortese grape in the acclaimed Gavi region, with a philosophy of preserving the unique character of both the varietal and the terroir. The brand is now in the hands of the third generation, which continues to uphold the family’s commitment to quality and heritage.

The brand's philosophy is an unwavering commitment to a clean, low-intervention winemaking style. The grapes are grown with a sustainable approach and are hand-harvested to ensure purity. Picollo is most known for its signature Gavi DOCG, a white wine celebrated for its vibrant and mineral-driven character. The wines are praised for their refreshing acidity and elegant notes of green fruit and flowers, which are a direct reflection of the region's unique clay and marl soils. Picollo has a reputation for crafting honest, authentic wines that are a true expression of their Italian roots.