Primo Amore is a brand of Italian wine, most famously known for its Moscato. The name, which translates to "First Love," is intended to evoke the joy and delight of a first encounter with a sweet, fragrant, and approachable wine. The brand is produced by Casa Vinicola Zonin, a prominent Italian winery with a long history of winemaking in the Veneto region.

Primo Amore Moscato is typically made from the Moscato Bianco grape variety and is a style of wine that is lightly effervescent, sweet, and low in alcohol. The flavor profile is characterized by bright and fruity notes of peach, exotic fruits, and citrus. Its sweet and aromatic nature makes it a popular choice as a dessert wine or for casual, warm-weather gatherings.

While the brand is most famous for its Moscato, its focus on crafting accessible and pleasant Italian wines reflects the broader Zonin family's commitment to producing high-quality wines that appeal to a wide range of palates. The Primo Amore brand has found particular popularity in international markets, where it is often a go-to choice for those seeking a refreshing and gently sweet Italian wine.