Redemption is an American whiskey brand that is on a mission to bring back the pre-Prohibition style of rye whiskey. Before Prohibition, rye whiskey was America's most popular spirit, but after the ban was lifted, bourbon took its place. Redemption's core philosophy is to produce "rye-forward" whiskeys, inspired by these classic, historical recipes.

The brand's identity is built on this "Rye Revival." While Redemption doesn't have its own distillery, it sources its high-rye whiskey from a well-known distillery in Lawrenceburg, Indiana, which is famous for its quality whiskey production. Redemption then carefully batches and bottles the whiskey in Bardstown, Kentucky.

Redemption's portfolio includes a variety of expressions, with its flagship being a straight rye whiskey made with a high rye mash bill. The brand is celebrated for its bold, spicy flavor profile, which is a hallmark of the rye grain. In addition to rye, Redemption also offers high-rye bourbons, and occasionally, special releases that are finished in different types of casks. The brand's focus on transparency, with hand-numbered bottles to indicate the batch and bottle number, is a testament to its attention to detail and commitment to quality.