Reyka is a brand of premium vodka distilled and bottled in Iceland. Launched in 2005 by the renowned spirits company William Grant & Sons, the brand’s entire identity is built upon its unique Icelandic origins. The name "Reyka" is an ancient Icelandic word for "steam" or "smoke," a nod to the geothermal energy that powers its distillery in the small coastal village of Borgarnes.

The brand's core philosophy is to leverage Iceland’s pristine natural resources to create a vodka of exceptional purity. Reyka is made with glacial spring water that has been naturally filtered as it flows through a 4,000-year-old lava field. The vodka is distilled just once in a rare copper Carter-Head still, a process that ensures a smooth and clean spirit without the need for multiple distillations. It is then filtered through lava rocks to further purify and enhance its character.

Reyka's marketing and production emphasize its commitment to sustainability and its "made of Iceland" ethos. The distillery is a zero-emission facility powered entirely by geothermal energy. The final product is a vodka known for its subtle sweetness, soft texture, and a clean, crisp finish, with a delicate mineral note that reflects its unique volcanic filtration. It has earned numerous accolades for its quality and stands out in the crowded vodka market for its genuine story and remarkable purity.