Riunite is an iconic Italian wine brand, famously known for its Lambrusco, a light, semi-sparkling red wine from the Emilia-Romagna region. The brand's history began in the 1950s when nine wine producers in Reggio Emilia joined forces to form a cooperative, uniting their efforts to bring their local wines to a wider audience. The name "Riunite" itself, which translates to "reunited," reflects this cooperative spirit.

The brand gained immense popularity in the United States, becoming a cultural phenomenon in the 1970s and 80s with its famous advertising slogan, "Riunite on Ice, that's nice." This campaign positioned the brand as a refreshing, approachable, and unpretentious wine meant to be enjoyed chilled and in casual settings. Riunite successfully introduced millions of Americans to Italian wine and Lambrusco in particular, becoming the number-one imported wine in the U.S. for a significant period.

While the brand is synonymous with its sweet, fruity Lambrusco, it also produces other easy-drinking wines. Riunite's success lies in its consistent quality, its commitment to providing great value, and its ability to capture a spirit of conviviality and relaxed enjoyment that resonates with a broad consumer base. Today, Riunite remains a globally recognized brand and a key player in showcasing the accessible and fun side of Italian winemaking.