RumChata is a cream liqueur brand that blends Caribbean rum with the flavor of horchata, a traditional drink made from rice, cinnamon, vanilla, and other spices. Created in 2009 by spirits veteran Tom Maas, the brand's name is a portmanteau of "rum" and "horchata," clearly communicating its unique flavor profile.

The brand's identity is centered on its distinctive, smooth, and sweet taste. Unlike many cream liqueurs that use a dairy-based cream, RumChata is made with real dairy cream from Wisconsin, which gives it a rich, velvety texture. The flavors of vanilla and cinnamon are prominent, and the Caribbean rum provides a subtle but noticeable warmth that prevents the liqueur from being overly sweet.

RumChata has gained popularity for its versatility. It can be enjoyed on its own, served over ice, or used as a key ingredient in a wide range of cocktails and dessert drinks. It has also found a home in the coffee and espresso world, where its creamy, spicy character makes it an ideal addition. The brand's lighthearted and fun marketing, often featuring its signature white bottle, has helped it become a consistent favorite in the liqueur market.