Skinnygirl is a lifestyle brand founded by reality television star and entrepreneur Bethenny Frankel. The brand's identity is centered on the concept of "having it all without the guilt," offering a range of products that are lower in calories and sugar than their traditional counterparts.

The brand's origin is tied to the Skinnygirl Margarita, a pre-mixed cocktail that Frankel created and launched in 2009. The success of this product, which was marketed as a low-calorie alternative to a traditional margarita, led to the expansion of the brand into a wide variety of categories.

The Skinnygirl portfolio now includes a diverse range of products, such as beverages, food products, and even lifestyle products like jeans and apparel. All these products are designed with a focus on being lower in calories and having a flattering fit.

The brand's philosophy is to provide sensible solutions for a balanced lifestyle. It aims to empower consumers to enjoy the foods and drinks they love without compromising on flavor or flair. This message, combined with the personal celebrity of its founder, has been a key factor in the brand's popularity and success.