Soho is a brand of premium lychee liqueur. The brand's identity is defined by its focus on a single, exotic fruit and its association with a stylish, modern aesthetic. Lychee, a sweet and fragrant fruit native to Southeast Asia, is the key ingredient, and the brand is known for its authentic, true-to-fruit flavor.

The name "Soho" is intended to evoke a sense of urban sophistication and trendy nightlife, similar to the vibe of the Soho districts in major cities around the world. The brand positions itself as a versatile and contemporary liqueur that can be used to create elegant and modern cocktails. It is a popular ingredient in drinks and is often used to add a delicate, floral, and fruity note.

Soho Lychee Liqueur is produced in France and is known for its clear appearance and its intense, aromatic bouquet. It is often used to craft modern martinis and other cocktails that require a touch of exotic fruit flavor.