Starborough is a wine brand from the Marlborough region of New Zealand, best known for its Sauvignon Blanc. The brand's identity is deeply rooted in the concept of "Sons of Soil," a tribute to the family farming heritage that underpins the winery. The story begins with William Jones, who came to New Zealand in search of gold in 1864. Although he didn't find riches in gold, he discovered that the Marlborough soil was just as valuable for farming, a legacy that has been carried on by his family for four generations.

The brand's philosophy is to produce wines that are a pure and authentic expression of the Marlborough terroir. They emphasize the lush, green landscape of the Awatere and Wairau Valleys, which are tucked between mountains and the coast. This unique environment of cool nights and sunny days contributes to the distinctively crisp and zesty taste of their wines.

While Sauvignon Blanc is their flagship product, the brand also produces other wines such as Pinot Gris, Chardonnay, and Pinot Noir. Each of these wines is crafted to reflect the unique character of the region. The overall brand message is one of refreshing, easy-going moments, celebrating the connection to the land and the simple pleasure of a well-made wine.