Stella Rosa is a brand of semi-sweet, semi-sparkling Italian wines. The brand's identity is a blend of a long family winemaking tradition and a modern, fun, and accessible approach to wine. It was created and is imported by the Riboli family, a four-generation winemaking family with roots in Los Angeles' historic San Antonio Winery, which was founded in 1917.

The brand's origin story is rooted in customer demand. The Riboli family noticed that customers in their tasting room were repeatedly asking for a lighter, sweeter, and more refreshing wine. The family responded by creating Stella Rosa, which was designed to fill this void in the market. The wines are made in the Piedmont region of Italy, a place known for its aromatic grapes, which are a hallmark of the Stella Rosa style.

Stella Rosa's brand philosophy is to create wines that are approachable, enjoyable, and perfect for any occasion. The wines are known for their "frizzante" or semi-sparkling style, which is achieved through a low-temperature fermentation process. This method helps to preserve the wine's vibrant fruit characteristics and a balanced acidity, preventing the wines from being overly sweet.

The brand's portfolio has expanded to include a wide range of flavors, from their classic Moscato d'Asti and Rosso to more contemporary options like Pineapple and Black. Stella Rosa has successfully built a reputation as a lifestyle brand, positioning itself as a wine that is perfect for celebrations, casual gatherings, or simply unwinding after a long day.