Svedka is a vodka brand that has carved out a unique identity in the spirits market, primarily by blending its Swedish heritage with a bold, modern, and often edgy marketing style. The brand's name itself is a combination of the Swedish words "Svenska" (Swedish) and "vodka."

The brand was founded in 1998 in Sweden and quickly gained popularity in the United States by positioning itself as a high-quality yet affordable imported vodka. Its initial marketing campaigns were famously futuristic, featuring a "fembot" character and the tagline "Voted #1 Vodka of 2033," which was designed to be provocative and memorable.

However, Svedka has since evolved its branding. The brand has moved away from the "fembot" and "futuristic" themes and has instead focused on a more contemporary, lifestyle-oriented image. The current brand philosophy is to be a part of "the real" experiences people have, focusing on authenticity, diversity, and being unapologetically original. This is reflected in their "Svedka Goes" and "Bring Your Own Spirit" campaigns, which feature vibrant imagery and dynamic language.

Svedka is known for its extensive range of flavored vodkas, which are a core part of its portfolio. Its iconic bottle design, particularly the use of super-saturated colors on the flavored varieties, helps the brand stand out on the shelf. While it was once owned by Constellation Brands, the brand was acquired by Sazerac in late 2024. Svedka continues to be a major player in the vodka market, known for its consistent quality and its ability to adapt its brand image to resonate with a modern audience.