Taittinger is one of the most distinguished Champagne houses in France, with a brand identity deeply rooted in family ownership and a commitment to elegance and a unique style. The brand's history is a long one, with its origins tracing back to 1734. The Taittinger family's involvement began in 1932 when Pierre Taittinger, a French cavalry officer, acquired the house. Today, it remains one of the few major Champagne houses still owned and actively managed by the family whose name is on the bottle.

A central element of the Taittinger brand is its signature style, which is defined by a high proportion of Chardonnay grapes in its blends. This focus on Chardonnay, which is more pronounced than in many other major houses, gives Taittinger Champagne its characteristic delicacy, finesse, and elegance, along with floral and citrus notes.

The brand's philosophy is a blend of tradition and a pioneering spirit. While they honor classic winemaking techniques and the history of the region, they have also been innovative. They were among the first to plant a vineyard in the United Kingdom, for example. The company's commitment to excellence is also reflected in its extensive vineyard holdings, which allow it to control the quality of its grapes from the vine to the bottle. The brand's most prestigious wine, Comtes de Champagne, is made exclusively from 100% Grand Cru Chardonnay grapes, representing the ultimate expression of the house's style and a dedication to quality.