Ten High is an American whiskey brand with a brand identity that emphasizes its history, accessibility, and exceptional value. Originally a straight bourbon whiskey, the brand has been a staple in the American spirits market for decades. The name itself is believed to be a reference to a barrel's "high ten," or the highest ten rungs on the rickhouse ladder, where whiskey was thought to age particularly well.

The brand's philosophy is to provide a reliable, no-frills whiskey at an affordable price. It is known for its smooth and easy-drinking character, making it a popular choice for mixing in cocktails. While some might consider it a "workhorse" whiskey, Ten High maintains a loyal following due to its consistent quality and its commitment to being an accessible option for everyday enjoyment.

Over the years, the brand has evolved and is now produced by the Sazerac Company. Today, it is more commonly labeled as a "blended straight bourbon whiskey" and is a popular choice for consumers looking for a great value whiskey. Ten High has an identity that is grounded, authentic, and focused on delivering a dependable product without the pretense often associated with premium spirits.