The Prisoner is one of Napa Valley’s most recognizable and influential wine brands, celebrated for its bold style, striking label, and role in redefining modern California red blends. First created in 2000 by winemaker Dave Phinney, The Prisoner quickly gained cult status with its unconventional approach—combining Zinfandel with a mix of Cabernet Sauvignon, Petite Sirah, Syrah, and Charbono to produce a rich, layered, and unapologetically powerful wine. Its name and haunting label, inspired by the etching by Spanish artist Francisco de Goya, reflect the brand’s rebellious spirit and willingness to break away from tradition.

What began as a single red blend has since grown into an entire brand portfolio under The Prisoner Wine Company, which now includes Chardonnay, Cabernet Sauvignon, and other blends, each crafted with the same philosophy of intensity, balance, and artistic expression. The wines are known for being fruit-driven, plush, and approachable, while still carrying the complexity and weight expected from premium Napa Valley offerings.

Beyond the wine itself, The Prisoner has become a cultural statement. It is a brand that resonates not only with serious wine enthusiasts but also with a younger generation of drinkers drawn to its edgy design, unconventional origins, and reputation for pushing boundaries. Today, The Prisoner stands as a symbol of modern Napa winemaking—creative, bold, and unafraid to challenge expectations.